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Rooted in Grimsby and spoken in the town’s own language, Ørsted’s hyper-local campaign celebrates the people powering Britain’s offshore wind industry. Led by a film starring local cult icon Thomas Turgoose, it moves the conversation away from distant net-zero targets and towards what the transition means on the ground – honest work, decent pay and pride in the town. Rolled out across cinema screens, billboards, print and digital, Up the Town, Down Dock connects Grimsby’s maritime heritage with its future as a hub for offshore wind. More than a campaign line, it’s a cheer for the town itself.
Runtime: 176 seconds
Format: Digital - 1.33:1
Language: English
Shot on location in Grimsby UK, 2026 -
To be announced
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Featuring
Thomas Turgoose, James McKeown, Marc Morris & Kristian Saud
Crew
Writer & Director – Mads Buhl
Creative Producer – Pelle Axel von Schantz Iversen
Director of Photography – Søren Kahr
1st Assistant Camera – Oskar Degn
Gaffer – Ben Goff
Low-Loader Precision Driver – Ben Kerry
Grip – Brett Flemming
Sound Recordist – Morgan Steeley
Hair & Makeup Artist – Teigan Procter
Drivers – Roy Hawkins & Will Carson
Production Assistant – Craig Chuck
Editor – Jens Mouritzen
Colourist – William Kjarval, Cameo
Sound Design & Mix – Andreas Hayden
Executive Producers – Nicklas Ingemann, Jakob Kirk & Pelle Axel von Schantz Iversen
Local Producers – Max Clarke & Kat Perry, Shoot To Kill Studios
Local Coordinator – Heather Greenwood
Project Manager – Dalia Skardziute
Production Company – Stated Agency
Special thanks to
The Frying Pan, North East Lincolnshire Council, and all our great colleagues at Ørsted who made this project possible.
Shot on Alexa Mini (S35) and Lomo Illumina MK II, 18mm, 25mm, 35mm, 50mm & 85mm
