My contribution as the Creative Producer - strategic & creative direction, concept development and production management.

eTranslate: Untranslatable.

About - eTranslate is a professional translation agency that offers high-quality translation services for individuals, companies, and organizations across various industries. They take pride in their team of carefully handpicked translators, who have several years of professional experience and only translate between their mother tongue and other languages. However, with the rise of AI-powered translation, it can be challenging to emphasize the importance of human expertise in language translation.

Concept - Our approach was to highlight the complexity of language and the subjective interpretation that comes with it. We aimed to demonstrate that translation is not a mathematical equation with an objective and definitive result but rather a nuanced understanding of language, culture, and industry. By emphasizing the close bond between the translator and the translation, we positioned eTranslate as the go-to provider for quality translation services.