The famous bucket as a social food.
My contribution - pre-production and production management.
KFC: Share The Moment.
About - KFC is a fast-food restaurant chain that has been around for decades and has achieved global success with its innovative and delicious chicken offerings. The aim of this campaign was to position KFC as a food that brings people together and creates moments of joy and carefree enjoyment.
Concept - We wanted to capture the social essence of KFC by showcasing the product as an essential component of various social gatherings. To achieve this, we decided to shoot most of the film from the point of view of the KFC bucket, acting as a fly on the wall. This approach allowed us to create an immersive, relatable and inclusive social narrative that makes the viewer feel like they are a part of the moments being shared by our characters.
Credits
Director, producer & editor: Daniel Debes Bruun
Line producer: Pelle Axel von Schantz Iversen
Cinematographer & color grade: Mathias Tegtmeier
Executive producer: Mathias Starklint
1st AC: Jeppe Marno
Gaffer: Lauge Felix Black
Still photographer: Andreas Holmby
Set designer: Silja Cohn
Production assistant: Hannah Miller
Talents: Nikolaj Leongard, Caroline Olsgaard, Chris Fungula, Emil Henriksen, Enna Pehadzic, Andreas Meilby, Isra Hilmy, Mike Omam Petersen, Nadia Moos, Orla Jakobsen, Shahrivan Rashad, Andy James, Ivan Meissl, Kristoffer Klit Langgaard & Jamila Madsen.
Agency & production: Wavemaker & MBA Studio
Agency project managers: Marc Macnamara & Oliver Samuelsen
Thanks to: KØBENHAVNS KOMMUNE
Shot on RED Weapon Dragon & Sigma cine primes