Introduction.

About - Café Noir is a coffee brand that gained recognition for their iconic commercials inspired by the FILM NOIR genre, which originated in 2006 with the creation of the "100% black universe." The brand's name refers not only to the color black, but also to the Danish use of the word to describe situations that are strange, absurd, surreal, funny, and often teetering on the edge of nonsense. Additionally, "100% black" signifies coffee in its purest form.

Concept - A wealthy clown who has lost his imagination seeks inspiration by auctioning off his cherished belongings in exchange for a piece of the viewers' creativity. Viewers can participate in the auction by submitting inspirational content in the comment section on Café Noir's social media platforms. The auction spans six weeks, with a new film released each week showcasing the clown and the prized items he is offering.