Café Noir is a coffee brand known for its iconic commercials inspired by the film noir genre, beginning in 2006 with the creation of its “100% black universe.” The name refers not only to the color black, but also to the Danish meaning of “noir” – describing something strange, absurd and darkly humorous. “100% black” also symbolizes coffee in its purest form. In the latest campaign, a wealthy clown who has lost his imagination auctions off his beloved possessions in exchange for viewers’ creativity in the comment section on Café Noir's social media platforms. The auction spans six weeks, with a new film released each week showcasing the clown and the prized items he is offering.

Total runtime: 6×30 seconds.
Format: Digital - 1.33:1
Language: French/English/Danish
Shot on location in Denmark, 2022

Nominated: Creative Circle 2023, Craft / Copywriting, Film & Sound

Nominated: Creative Circle 2023, Craft / Art Direction

Nominated: Creative Circle 2023, Single Media Campaigns / Film

Cast

The Clown – Jonathan Chmelensky

Crew

Executive Producer – Pelle Axel von Schantz Iversen

Director: – Mattis Huus Heurlin (reprise)

Director of Photography – Milan Bjørnild (reprise)

Art director – Lea Flodgaard

Copywriter – Mathias Trads

Account Manager – Mie Schaffalitzky

Gaffer – Kasper Morville

1st AC – Emil Wad

1st AD – Sofie Madsen

Production Sound Mixer – Sofie Holmark

Kostumier – Ella Lassen

MUA – Felicia Jensen

Production Assistant – Ida Østrup

Animal Wrangler – Bente Bøje Jensen

Rabbit VO – Daniel Norit

Sound Designer – Andreas Hayden

Editor – Milan Bjørnild & Mattis Huus Heurlin

Colorist – Milan Bjørnild

Production company – pelle.studio

Agency – &Co.

Shot on ARRI ALEXA MINI LF & REHOUSED CONTAX ZEISS