With curiosity as its guiding theme, this campaign invites international engineers and tech professionals to explore Denmark as more than just a workplace – but as a way of life. Through personal stories of those who made the move, the film celebrates Denmark’s unique blend of innovation, trust, and balance between work and play. It positions curiosity not only as a professional driver but as a mindset that thrives in Danish culture. The campaign is part of Talent to a Green Denmark, supported by the European Social Fund and the Danish Board of Business Development.

Runtime: 106 seconds
Format: Digital - 1.78:1
Language: English
Shot on location in Denmark, 2024

Winner: City/Nation/Place 2025, Best Communication Strategy

Gold: Transform Magazine 2025, Place Brand of the Year

Crew

Director – Daniel Debes Bruun

Producer – Pelle Axel von Schantz Iversen

Director of Photography – Olav Smidt

Creative Director – Kasper Friis Jørgensen

Marketing Lead – Caroline Thing Lundsteen

1st AC – Mikkel Holm Jensen

2nd AC – Phillip Andersen

Production Manager – Sofie Madsen

Editor – Daniel Debes Bruun

Sound – Nis Nørgaard

Colourist – Olav Smidt

Participants

Ann-Mia Ambjerg, Corentin Dreno, Bérénice Aubert, Sina Pour Soltani, Christian Eberhardt, Kalpana Mahasa, Jane U. Ofodile, Rasna Kaur Mistry, Basille & Leon

Special thanks to

Odense Kommune, Analog kaffebar, Soldækket, Aris Robotics, Universal Robots & Odense Sejlklub