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With curiosity as its guiding theme, this campaign invites international engineers and tech professionals to explore Denmark as more than just a workplace – but as a way of life. Through personal stories of those who made the move, the film celebrates Denmark’s unique blend of innovation, trust and balance between work and play. It positions curiosity not only as a professional driver but as a mindset that thrives in Danish culture. The campaign is part of Talent to a Green Denmark, supported by the European Social Fund and the Danish Board of Business Development.
Runtime: 106 seconds
Format: Digital - 1.78:1
Language: English
Shot on location in Denmark, 2024 -
Winner: City/Nation/Place 2025, Best Communication Strategy
Gold: Transform Magazine 2025, Place Brand of the Year
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Crew
Director – Daniel Debes Bruun
Producer – Pelle Axel von Schantz Iversen
Director of Photography – Olav Smidt
Creative Director – Kasper Friis Jørgensen
Marketing Lead – Caroline Thing Lundsteen
1st AC – Mikkel Holm Jensen
2nd AC – Phillip Andersen
Production Manager – Sofie Madsen
Editor – Daniel Debes Bruun
Sound – Nis Nørgaard
Colourist – Olav Smidt
Participants
Ann-Mia Ambjerg, Corentin Dreno, Bérénice Aubert, Sina Pour Soltani, Christian Eberhardt, Kalpana Mahasa, Jane U. Ofodile, Rasna Kaur Mistry, Basille & Leon
Special thanks to
Odense Kommune, Analog kaffebar, Soldækket, Aris Robotics, Universal Robots & Odense Sejlklub
