• The State of Denmark is an online platform showcasing job opportunities in Denmark specifically aimed at international candidates. Its goal is to attract skilled engineers from around the world to pursue careers and new lives in Denmark. The campaign uses the metaphor of Denmark as a well-oiled machine, where every part works in harmony to create balance and progress. By highlighting the nation’s efficiency and strong work-life culture, it positions Denmark as an exceptional place to work and live.

    Runtime: 64 seconds
    Format: Digital - 1.78:1
    Language: English
    Shot on location in Denmark, 2022

  • Winner: City/Nation/Place 2022, Best Communication Strategy

  • Crew

    Director, Producer & Editor – Daniel Debes Bruun

    Producer – Pelle Axel von Schantz Iversen

    Cinematographer & Colourist – Jonas Møller

    Production assistant – Lucia San Miguel

    AC & lighting assistant: Albert Stenum

    Editing assistant: Bertram Bertelsen

    Agency: PONDER

    Production: DEEBEE

    Participants

    Mehrzad, Tena & Mihail-Sebastian

    Special thanks to

    MAN, STRØM, SHAPE GAMES & SOUNDBOKS

    Shot on Sony FX9 & Samyang cine primes

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