KFC has been a global favorite for decades, known for its iconic chicken and joyful dining experiences. This campaign set out to position KFC as the food that brings people together, creating moments of connection and carefree enjoyment. To capture that spirit, the film was shot largely from the point of view of the KFC bucket – a silent observer at the center of every gathering. The result is an immersive and relatable narrative that makes viewers feel part of the shared moments on screen.

Runtime: 30 seconds.
Format: Digital - 1.78:1
Language: English
Shot on location in Denmark, 2022

Crew

Director, Producer & Editor – Daniel Debes Bruun

Producer – Pelle Axel von Schantz Iversen

Cinematographer & Colourist – Mathias Tegtmeier

1st AC – Jeppe Marno

Gaffer – Lauge Felix Black

Still photographer – Andreas Holmby

Set designer – Silja Cohn

Production assistant – Hannah Miller

Cast

Nikolaj Leongard, Caroline Olsgaard, Chris Fungula, Emil Henriksen, Enna Pehadzic, Andreas Meilby, Isra Hilmy, Mike Omam Petersen, Nadia Moos, Orla Jakobsen, Shahrivan Rashad, Andy James, Ivan Meissl, Kristoffer Klit Langgaard & Jamila Madsen

Agency & Production – Wavemaker & MBA Studio

Executive/Agency Producer – Mathias Starklint

Agency Project Managers: Marc Macnamara & Oliver Samuelsen

Special thanks to

KØBENHAVNS KOMMUNE

Shot on RED Weapon Dragon & Sigma cine primes