HOFOR keeps Copenhagen running by supplying heat, water and gas – but with the climate crisis, war in Europe, and inflation, the city’s energy supply is under pressure. To tackle this, HOFOR launched a community-driven campaign urging citizens to turn down the heat and save energy for the greater good. The campaign combined practical tips with a simple, engaging tone and a touch of humor to make the message relatable. It successfully gave HOFOR a distinct voice while inspiring Copenhageners to take collective action.

Total runtime: 129 seconds
Format: Digital - 1.78:1
Language: Danish
Shot on location in Denmark, 2022

Winner: Creative Circle 2023, Film / 21-60 seconds

Winner: the True award 2023, the TRUE casting

Nominated: the True award 2023, the TRUE film - under 60 seconds

Nominated: Creative Circle 2023, Craft / Art Direction

Nominated: Creative Circle 2023, Humour in Advertising

Nominated: Creative Circle 2023, Craft / Art Direction in Film

Crew

Director – Mattis Huus Heurlin

Producer – Pelle Axel von Schantz Iversen

Director of Photography – Milan Bjørnild

Line Producer – Sigrid Sand

Still Photographer – Jasper Carlberg

Gaffer – Jacob Hoffman

1st AC – Oscar Degn

2nd AC – Simon Lindskrone

Gaffer Assistant – Leonardo Bosetti

Wardrobe Stylist – Melissa Orndorff

Costumier Assistant – Genevieve Sztuk

FX – FXteam

Agency – &Co.

Executive/Agency Producer – Caspar Redgrave

Art Director – Lea Flodgaard

Copywriter – Mathias Trads

Creatives – Mette Hau, Sally Trier, William Andersen, Josephine Michaëlis & Simon Mechlenburg

Studio – The Lab

Setdesign – Sidse Færk

Setbuild – Sune Kaas Greve

Production Manager – Simon Zarlang

Production Assistant – Mikkel Weng

Editor – Mikkel Berlin

Sound – Andreas Hayden

VFX – Ali Adel & Cédric Marquis

Colorist – Mariam Latif / Chemistry Film

Retouch – Eli Lajboschitz  / We are ELI

Cast

Ida Ravnholdt Frederiksen, Jens Kristian Albrektsen, Mia Switzer Hansen, Peter Lorich Andersen & Sebastian Lydolph