Introduction.

About - HOFOR is the lifeblood of Copenhagen, providing heat, drinking water and gas to keep the city running. But with the climate crisis, war in Europe and inflation looming, the energy supply is under threat. That's why HOFOR is calling on all Copenhageners to join the fight and turn down the heat in order to make sure there’s enough for everyone. It's a tough ask, as citizens are being asked to sacrifice their own comfort for the greater good.

Concept - To address this issue, HOFOR launched an informative campaign with a community-focused approach. The campaign aims to provide relevant information and practical tips to help citizens make informed decisions about their energy consumption while encouraging them to contribute to the collective effort of reducing energy usage. The creative approach and story of the campaign are designed to be simple yet engaging, with a touch of humor to make the information more accessible and memorable. The campaign has been successful in giving HOFOR a clear and distinct voice and conveying an important message to the citizens of Copenhagen.